MTN Retail Store Rollout & Lighting Installation

• First store installation: September 2013

• Current status: The latest MTN retail store design is being rolled out nationwide, bringing consistency and modernisation to locations across South Africa. The rollout reflects MTN’s refreshed brand identity and commitment to a premium customer experience.

Design Objective

The updated store concept focuses on a clean, contemporary aesthetic that enhances customer interaction zones, improves wayfinding, and maximizes product visibility. Key zones include:

• Front of House (FOH): Customer interaction and retail space

• Back of House (BOH): Staff operations and storage

• Portal Entrance: High-impact branded entry zone