Project Overview

Cell C is undergoing a nationwide retail transformation, introducing a refreshed store design to reflect their bold and modern brand identity. Collaborating with Pan Africa, our team supplied a turnkey lighting solution tailored to meet Cell C’s new design specifications.

The Greenstone Mall store marks one of the first completed sites, with ongoing rollouts across malls throughout South Africa.

Project Challenges & Solutions

A major challenge was the short lead time for each store, particularly with the custom orange extrusions that require precise site-specific manufacturing. To ensure flawless installation, production only begins once final site measurements are confirmed, allowing the fittings to arrive ready for exact placement without on-site alterations.